PERTINENT INFORMATION LTD. A center for information to help businesses grow faster "Giving You Valued Information"   Dr. Paulson is a licensed psychologist and author of "Paulson On Change" and "They Shoot Managers Don’t They?" Relationship Marketing ©

Almost 86% of consumers have purchased merchandise from home. Though there are some problems that arise from not being able to see and try on merchandise (which may be alleviated some by virtual reality and digitally-textured screens (honest), many feel that these drawbacks are far outweighed by the ease and convenience of shopping at any hour of the day or night...and getting fast delivery without ever leaving home. Key: Fast, efficient service is the number-one secret of retail success. Department stores have reduced the number of salespeople, and are failing to train or reward ones they do have. Wal-Mart has interactive TV to help its 'partner associates" to improve product knowledge and courtesy. Chicago's Marshall Field's: Give the lady what she wants is a keyword gaining in popularity. Sam Walton found more time spent in the store translated directly to more sales. 110,000 square-foot stores with wider-than normal aisles produced 10% more sales per square foot than 80,000-square-foot stores with narrower aisles. He added benches throughout the store and upgraded dressing rooms and rest rooms. Relationship Marketing: Sam Walton's 10-Foot Rule--whenever a customer comes within 10 feet, stop what you are doing and ask if you can help- worked. He stationed a greeter at the door to direct customers to the right department. Relationship marketing: developing a relationship between your product and the customer-is working. Chrysler calls a "Jeep Jamboree." For participants, the weekend live the hype commercials. For Chrysler, the jamborees are "relationship marketing" - to bond with their customers and, hopefully, win lasting loyalty. As Martin Levine, from GM Chrysler's Jeep says: "We want to own consumers' hearts, not just their pocket books." General Motors Corp's Saturn unit hosts barbecues for its "family" of customers, and invites new owners to watch their cars roll off the assembly line. BMW's Land Rover has taken Land Rovers and their owners to Australia and Oman. It's cheaper to keep an existing owner than it is to get one from a competitor. As Levine says: "People who go on one of our jamborees become ambassadors for the brand." Newsletter and Ezine Resource Find exactly what you're looking for In our quest to provide you with tools and information to help you change the way you work and live, we've gathered a comprehensive list of newsletters on all aspects of business and life. The benefits are all there. Click here to go there. Paulson On Change This indexed collection of quotes, commentary and questions takes the reader on an empowering journey to learn the skills necessary to survive constant change. This reassuring, practical and insightful collection of quotes and commentary explores the strategies leaders must consider in making change work for themselves and their people. Readers will be inspired by the targeted quotes and be challenged by the engaging questions. This will help you keep hope alive in this age of turmoil and opportunity. Dr. Paulson has presented to such clients as 3M, Allegheny Power, the American Hospital Association, ARCO, AT&T Wireless, General Accident, IBM, IMS, Kaiser, LA Times, Lutheran Brotherhood, McDonalds, Merck, Nissan Canada, Pacific Bell, Parsons Corporation, Price Waterhouse, Schering Laboratories, Sears, USS/KOBE Steel, and hundreds of healthcare organizations, educational institutions, government agencies, and associations. Terry L. Paulson, Ph.D., CSP, CPAE is past host of ECI's business-television series, "Quality from the Human Side," Dr. Paulson is a licensed psychologist and author of "Paulson On Change" and "They Shoot Managers Don't They?" His practical and entertaining programs are designed to help you make change work. He may be reached at 818-991-5110. Homepage | Suggestion Box Articles By Category Advertising Interpersonal Communication Marketing Page 1 Marketing Page 2 Negotiation Persuasion Publicity [Press Release etc.] Self Assessment Exercises Start-Ups Stress and Relaxation Comment on this article or make this site better by offering suggestions for improvement : Contact Information Chris McClean Pertinent Information Ltd. 2314 Richmond Rd Victoria, B.C. V8R 4R8 Canada [TEL] 1-250-598-9102 [FAX] 1-250-598-9109 "YOU CAN GET ATTENTION BY EMPHASIZING THE RELEVANT" [ Top of page ]