Jesse tells me that she just opened a dry cleaning shop
in her town. She's only the second one in the small
town's history. The other dry cleaner has been in
business for years.
Jesse is having a tough go of it. Try as she may, she
can't seem to get anyone to drop their old dry cleaner to
try her new one.
Taking a new business up against an established one
can be a challenge. Here are some opportunities to look
for.
Is your competitor doing everything as well as they
could? Are there things that the other guy is doing that
may be irritating to customers? Perhaps he's slow, or
high priced, or sometimes rude.
Look for these places to make improvements in your
product and service. Then publicize those
improvements!
Also find out the things customers like about your
competitor. Add those features to your business, and
make them bigger and better.
Be sure to blow your own horn. Make your
marketing emphasize your improvements and differences
between you and your competitor.
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