What do you do when you'd like to write a book, but
don't have the time. Write a booklet! A booklet is
simply a short book. Technically it's less than 75 pages,
but many booklets are around 40 pages.
Forty pages is a good length for most business
audiences. Busy entrepreneurs, workers, and managers
want to get information quickly and with as little effort
as possible (who doesn't?).
Many people prefer the shorter and more direct style of
the booklet. They will also pay as much for a booklet as
they will for a book. This is especially true if the
booklet offers them some truly valuable information. It
is not unusual for booklets to be priced in the $20 range.
Booklets can also make excellent promotional tools.
When you give a prospect or customer a booklet you
authored, it establishes you as a published expert.
People won't throw away a booklet like they will a
brochure or hand-out. Booklets simply have the more
valuable feel of a book and encourage people to keep
your information and read it later.
Don't worry about being a great writer. All you need
to do is explain a solution to a problem that you know a
lot of your clients have. Keep paragraphs and sentences
short so they can be read quickly.
Most good copy shops can photocopy your booklet
and side or saddle staple it in one quick process. Have
them use a thicker colored paper or card stock for a
more professional looking cover.
Newsletter and Ezine Resource
Find exactly what you're looking for
|
In our quest to provide you with tools and information to help you change the way
you work and live, we've gathered a comprehensive list of newsletters on all aspects of business and life.
The benefits are all there. Click here to go there.
|
