Recently, when Ted Turner pledged a billion dollars to
UN projects, he not only did a kind deed for others less
fortunate, but also created a tremendous amount of
goodwill with countries around the world. It's a hard
fact that his businesses will stand to profit from this
good feeling.
Your business can use the same principle on a smaller
scale. Getting involved in community events not only
makes your neighborhood and town a better place, it
also lets the people around you know that you are a part
of their lives. The movers and shakers in your town
may be the first to notice.
Become involved as a visible sponsor of amateur sports
teams, charity benefits, and town festivals. Watch for
ways to tie in with radio, newspaper, and TV who are
acting as sponsors of community events. Your business
name could wind up on their promotional materials.
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