When it comes to selling, the name of the game is
reducing resistance. You've got to eliminate whatever is
causing the prospect to hedge their decision to buy from
you.
Even though long distance phone rates can be rather
inexpensive for a short call to make an order, many
people (including myself) will instinctively hesitate
before putting the call on their dime.
This is where a toll-free phone number into your
business can make all the difference in the world.
While 800 numbers used to be the province of larger
businesses, long distance companies now make them
readily available to homes and individuals with rates
around 15 cents a minute.
Don't worry if your number is a little hard to remember.
It may encourage prospects to write it down. Be sure to
include your local number for customers who live in
your town. It's a good idea just to let them know you're
local.
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