My wife, who is a school teacher, often reminds me that
different people learn in different ways. Some students
like to read, others like to learn by doing, and a few
would rather sit and have someone tell them the
information.
Customers and prospects are the same way. Not
everyone will want to do business with you by the same
method. Some people prefer to talk to you over the
phone while others like speedy (and almost free) e-mail.
When I write an article for a magazine or newsletter, I'm
always surprised at how many people write me a good
old- fashioned letter.
My mother-in-law is a die-hard believer in the fax
machine. Other people just aren't happy unless they can
see you in person.
Make sure you give customers the option of doing
business with you in a multitude of ways.
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