It's a good idea to advertise in print or e-mail
publications. It's an even better idea to write an article
for those publications. You essentially get a high-profile
platform to demonstrate your knowledge on a subject
that prospects are interested in. That's ten times better
than regular advertising! And it costs nothing.
But wait a minute. Where one article is good, a
continuing series of articles (a column) is even better.
An accountant in Oklahoma told me that he approached
his local newspaper about writing a financial column.
They hesitated. Instead, he wrote one article, then
another, then another--all being accepted for publication
by the paper. In effect, he established a virtual column!
You, too, can develop a column for a newspaper,
newsletter, magazine, e-zine, or tabloid. Find a series of
related subjects that interest lots of their readers. Get
writing help if necessary from a freelance writer, local
writing club, or college.
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