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Kare Anderson : The "Say It Better Expert" in how you persuade, resolve conflict, sell and build relationships.

14 Low-Risk, High-Opportunity Ideas to Jump Start Your First Cross-Promotion ©

Kare Anderson
  1. Print joint promotional messages on your receipts.
  2. Offer a reduced price, special service, or convenience if customers buy from you and your partner.
  3. Hang signs or posters promoting one another on your walls, windows, or products.
  4. Mention one another's benefits when you speak at local events or are interviewed by the media.
  5. Drop one another's flyers in shopping bags.
  6. Pool mailing lists and send out a joint promotional postcard.
  7. Promote their products during their slow times, and ask them to do the same for you.
  8. Share inexpensive ads in local shopping papers or a nonprofit event program.
  9. Give a joint interview to local media.
  10. Put one another's promotional messages on counter stands or floor stands in waiting areas.
  11. Encourage your staff to mention how your partner's products can be used with yours.
  12. Give your partner's product  to your customers when they buy a large quantity of your product, and ask your partner to do the same.
  13. Use door hangers, posters, flyers, or postcards to promote special offers for one another's products.
  14. Co-produce an in-store or office event: a demonstration, celebrity appearance, free service, or lecture.

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Kare Anderson - Walk Your Talk
Learn the nimble new marketing method to reach more prospective customers more quickly and credibly by partnering with others who also reach your kind of customer. You'll get the benefits, success stories, methods and step-by-step approach to plan your first cross-promotion. This approach is already being successfully adopted by enthusiastic managers of all sizes of businesses, government agencies, and nonprofit groups as diverse as retailers, fire chiefs, and civic organizations.

Gut instincts expert, author, and speaker Kare Anderson is an upbeat conference opener or closing keynoter. Her warmth, memorably titled tips such as "Go Slow to Go Fast," dry wit, and frequent references to the situations of hottest interest to attendees, cause people to leave laughing and talking about what they've heard. For more information click here.

Learn ways to "Say It Better" in how you speak, appear, write, and create the work and other settings of your life. Whether you want to learn ways to lead, persuade, negotiate, sell, resolve conflict, or design a compelling physical setting, Say it Better is the place to visit again and again to see the latest ideas from our growing list of expert contributors.

SAY IT BETTER
15 Sausalito Blvd.
Sausalito, CA 94954-2464.
http://www.sayitbetter.com
KARE ANDERSON : kareand@aol.com

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