PERTINENT INFORMATION LTD. A center for information to help businesses grow faster "Giving You Valued Information"   Kare Anderson : The "Say It Better Expert" in how you persuade, resolve conflict, sell and build relationships. Cross-Promotions Attract More Attention and Credibility Than Traditional Solo Advertising or Promotions ©

When is the last time you stopped and smiled at the advertising message in front of you? Do you no longer "see" most of the messages you encounter? Your customers may have developed similar blind spots. Ironically, as the technology used in advertising zooms up in sophistication and "targeting," our interest and trust appears to be sliding farther down. Just because we have more options on the various screens of our lives doesn't mean we have more compelling messages. In fact, many of the early users of technology are spending less time "surfing" through their screens and more time getting reconnected to a simpler life, often leaving their portable phones, computers, and calender keepers behind. Then how do we reach our customers? Some of the best ways may be downright low tech but genuinely high touch; that is, truly centered on how and where and when the customer might most want to hear a message. Your most valuable "marketing" assets aren't necessarily money but willingness to depend more on your observation, imagination, values, and collaboration with allies in your community whom you respect. Rely on these assets to show your customers you "walk your talk" and to demonstrate you care about serving them. Simply put, cross-promotions are a way to reach out to people more imaginatively, respectfully, and with less waste. In fact, you can have more success and fun "marketing" your business, government, or cause when you cross-promote than when you embark on a traditional advertising, fund-raising, sales, political, or other promotional campaign. Newsletter and Ezine Resource Find exactly what you're looking for In our quest to provide you with tools and information to help you change the way you work and live, we've gathered a comprehensive list of newsletters on all aspects of business and life. The benefits are all there. Click here to go there. Learn the nimble new marketing method to reach more prospective customers more quickly and credibly by partnering with others who also reach your kind of customer. You'll get the benefits, success stories, methods and step-by-step approach to plan your first cross-promotion. This approach is already being successfully adopted by enthusiastic managers of all sizes of businesses, government agencies, and nonprofit groups as diverse as retailers, fire chiefs, and civic organizations. Gut instincts expert, author, and speaker Kare Anderson is an upbeat conference opener or closing keynoter. Her warmth, memorably titled tips such as "Go Slow to Go Fast," dry wit, and frequent references to the situations of hottest interest to attendees, cause people to leave laughing and talking about what they've heard. For more information click here. Learn ways to "Say It Better" in how you speak, appear, write, and create the work and other settings of your life. Whether you want to learn ways to lead, persuade, negotiate, sell, resolve conflict, or design a compelling physical setting, Say it Better is the place to visit again and again to see the latest ideas from our growing list of expert contributors. SAY IT BETTER 15 Sausalito Blvd. Sausalito, CA 94954-2464. http://www.sayitbetter.com KARE ANDERSON : kareand@aol.com Homepage | Suggestion Box Articles By Category Advertising Interpersonal Communication Marketing Page 1 Marketing Page 2 Negotiation Persuasion Publicity [Press Release etc.] Self Assessment Exercises Start-Ups Stress and Relaxation Comment on this article or make this site better by offering suggestions for improvement : Contact Information Chris McClean Pertinent Information Ltd. 2314 Richmond Rd Victoria, B.C. V8R 4R8 Canada [TEL] 1-250-598-9102 [FAX] 1-250-598-9109 "YOU CAN GET ATTENTION BY EMPHASIZING THE RELEVANT" [ Top of page ]